MERIT BADGES RETHINKS HOW OUTWARD BOUND SINGAPORE RECOGNISES GROWTH, RESILIENCE AND CHARACTER BEYOND THE CONFINES OF A CERTIFICATE. INSPIRED BY THE EMOTIONAL UPS AND DOWNS PARTICIPANTS EXPERIENCE THROUGHOUT THE CAMP, THE PROJECT EXPLORES HOW THESE FLEETING MOMENTS CAN BE CAPTURED AND CELEBRATED IN A WAY THAT FEELS PERSONAL AND LASTING. THROUGH RESEARCH AND CONVERSATIONS, WE SAW HOW MANY STRUGGLED TO RECALL THEIR OWN TURNING POINTS ONCE THEY RETURNED TO EVERYDAY LIFE, AND HOW THE EXISTING CERTIFICATE SYSTEM DIDN’T REFLECT THE REAL, MESSY, HUMAN JOURNEY THEY WENT THROUGH. THIS OPENED UP A SPACE TO EXPLORE HOW SMALL ACTS OF EXTRINSIC MOTIVATION COULD GENTLY SUPPORT REFLECTION AND CONFIDENCE-BUILDING. THE REDESIGNED EXPERIENCE TREATS THE OBS JOURNEY AS A SERIES OF MEANINGFUL TOUCHPOINTS RATHER THAN A CHECKLIST. MERIT BADGES BECOMES A WAY FOR PARTICIPANTS TO EARN SYMBOLS TIED TO REAL CHALLENGES AND REFLECTIONS, SUPPORTED BY A SIMPLE DIGITAL LAYER THAT HELPS THEM TRACE THE EMOTIONAL AND PHYSICAL PATH THEY TOOK. THE INTENTION WAS TO CREATE SOMETHING THAT FEELS MEMORABLE AND HONEST TO THE EXPERIENCE ITSELF, ALLOWING PARTICIPANTS TO RECOGNISE THEIR OWN GROWTH LONG AFTER THE ADVENTURE HAS ENDED. THIS PROJECT REFLECTS MY CONTRIBUTION TO THE EXPERIENCE, BRANDING AND VISUAL STORYTELLING, WITH THE FULL SERVICE FLOW AVAILABLE ON BEHANCE.